Working with the Gift Cards Team within Zalando was an incredibly challenging but rewarding experience. I was able to art direct many projects for them and see these from start to finish.
The Easter Gift Card project was the first where I was able to employ an external agency Adrian & Gidi to create beautiful motifs for us and help massage the initial idea into its final product.
These motifs were used in various ways and had to be very versatile. The three pictured below are a small selection of the final motifs produced.